Introduction
A conventional strategy for in-market B2B buyers—those actively scouting for solutions online—often involves placing high-quality marketing content on your website, aiming to capture their interest through online search. However, while some visitors may land on your site and engage through a form-fill CTA, many won’t make it to your website, and even fewer will fill out forms. Kwanzoo can identify the individuals behind these digital footprints, whether offsite (when visitors browse content across the web) or onsite (when they interact with your website).
Once visitors are identified and validated, these data points flow into Tapistro, enabling a robust campaign enriched with AI-led insights, account creation, personalized context, and multi-channel outreach to significantly boost conversions.
Meet the Partners
Kwanzoo and Tapistro have created a unique partnership to enhance outreach efforts. Kwanzoo processes six billion signals daily across 90,000+ media sites and domains, categorized into 21,000+ topics, generating thousands of daily leads from offsite sources—helping you discover high-intent leads across the web. Onsite visitors are captured via visitor ID technology, creating powerful web-intent data. Together, these segments offer a rich blend of high-intent signals.
This intent data is filtered to align with your ICP, account-specific criteria, and targeted keywords. These signals, tracked over a three-day window, pinpoint high-intent buyers, scoring their intent across platforms. The data is then sent to your CRM, marketing automation tools, or accessed through Kwanzoo’s dashboard for immediate action.
Yet, it is with Tapistro’s AI Autopilots, the true potential of real-time intent can be really unlocked. Tapistro, amplifies the value of real-time intent by enriching incoming data with AI, validating information, creating account-level views, expanding buying groups, and running automated campaigns based on enriched data. Campaigns begin with Kwanzoo’s premise and reach their potential through Tapistro.
Notably, Tapistro combines CRM and marketing automation data with intent signals from Kwanzoo, as well as from sources like G2, LinkedIn, emails, and news. This data creates a dynamic, campaign-ready ICP that is real-time, accurate, relevant, and scalable.
Executing your GTM A-game
The synergy between Kwanzoo and Tapistro provides businesses with a solution that exceeds the sum of its parts. Kwanzoo’s vast intent signals form the foundation, while Tapistro’s AI-led enrichment and campaign execution elevate campaign performance. This partnership ensures seamless integration, allowing smooth transitions between tools. Here’s how you can leverage the benefits
- Engage buyers with the right intent signals
Kwanzoo captures thousands of real-time intent signals, streaming them into Tapistro for enrichment and contextual outreach. By identifying web visitors, classifying them into accounts, and segmenting by intent level (high, mid, or low), outreach becomes more precise and impactful. Tap additional media sites for top-of-funnel intent signals based on targeted keywords, reducing spam risk, maintaining domain integrity, and creating context-driven conversations.
- Targeting the right visitors, every time
Kwanzoo identifies high-intent leads, and Tapistro prioritizes them by enriching profiles with account and CRM data. This creates unbiased lead scoring, filtering out irrelevant profiles like competitors, existing customers, and B2C visitors, and delivering ICP-aligned profiles for your sales team. Tapistro further identifies other B2B targets within identified accounts, expanding outreach while keeping it prioritized and contextual.
- Build unified ICPs iteratively!
With the rising importance of a web presence and competition for attention, many tools focus on account-based identification. Kwanzoo and Tapistro go further by aligning real visitors with your ICP, whether new or returning, B2B or otherwise. The no-code setup lets you go live in minutes with a drag-and-drop interface.
- Account-first approach
After filtering irrelevant data and optimizing the right profiles, Tapistro tags all ICP-aligned profiles to B2B accounts. Accounts serve as the shared currency between Tapistro, your CRM, and marketing automation platforms, becoming the cornerstone of all campaigns where web-visit intent is a primary driver.
- Multi-channel orchestration
Mapping Kwanzoo’s real-time intent data with Tapistro’s AI-driven enrichment facilitates multi-channel orchestration, integrating data from multiple touchpoints. This ensures consistent, relevant communication that adapts to buyer behaviour, creating a unified B2B experience.
- Gain detailed reporting
Tapistro’s reporting aggregates visitor level insights into accounts at each stage of the journey, offering added context that strengthens campaign planning. These insights can be validated and tested pre- and post-launch within Tapistro.
Reaping the benefits
By leveraging the strengths of Kwanzoo and Tapistro, businesses can dramatically improve their GTM strategies in several key areas:
- First-to-Respond Outreach: Set up campaigns to engage visitors when they are most receptive, creating personalized, automated outreach at scale.
- Enhanced Team Productivity: Automate tasks like data validation, enrichment, and CRM updates, allowing your team to focus on high-impact activities, reducing acquisition costs while maintaining engagement.
- Micro-Segmentation Precision: Leverage Kwanzoo’s real-time insights for micro-segmentation, enabling hyper-personalized outreach that aligns with specific buyer personas.
- AI-Led Engagement and Prospect Routing: Tapistro’s AI routes high-value leads to appropriate teams, optimizing resources and ensuring timely follow-up.
- Reduced Customer Acquisition Costs (CAC): Automating lead qualification and outreach helps streamline sales development, lowering CAC and improving pipeline efficiency.
- Flexible Experimentation: A/B test outreach strategies and cross-channel campaigns in real-time. Refine approaches on the fly to maximize sales productivity and effectiveness.
Bring Your GTM Strategy to Life
Kwanzoo and Tapistro’s integration offers businesses a comprehensive, AI-powered solution for real-time GTM orchestration. Experience the advantage of unified, scalable GTM strategies that drive growth and enhance customer acquisition. Book a demo today to explore how this dynamic partnership can elevate your GTM strategy, optimize your B2B sales process, and strengthen your market position with AI-driven insights.
