Introduction
RB2B offers a platform that identifies anonymous website visitors and provides their LinkedIn profiles in real-time. Unlike competitors who focus on account-level insights, RB2B delivers granular, individual-level data, thus providing a real-time view of web-visitors, who may or may not have filled in any webforms.
Tapistro’s AI Autopilots enable you to orchestrate sophisticated customer journeys across accounts and entire buying groups. You can create dynamic Ideal Customer Profiles (ICPs), and act on them in real-time. Tapistro allows you to:
- Combine person and account signals from multiple sources. While you begin with RB2B, you can add other alternatives, to create a richer signal.
- Automate deep account research using AI, and waterfall buying group enrichment
- Create unified account and person profiles to run real-time cross-channel outreach
How the Synergy Works
RB2B and Tapistro work together to enable real-time action for B2B companies. By integrating these platforms, you can capture high-intent leads in real-time, engage more precisely, and accelerate conversions by leveraging both behavioral insights and advanced targeting strategies.
This creates a virtuous cycle, enabling you to deploy:
- First Responder Targeting: Identifying website visitors is crucial, but quick follow-up is even more important to show initiative and responsiveness. For example, you can setup RB2B to identify visitors who check out products or pricing, and Tapistro will help focus on ICP visitors, enrich and activate them to Email & LinkedIn automation tools for personalized outreach, helping you optimize outreach saving time with the relevant content.
- Real-time Suppression: A large portion of people visiting your website could be existing customers, competitors, and vendors. These are not people you should reach out to for top of funnel outreach. You need to suppress these. Tapistro allows you to connect with your CRM or upload other lists to suppress at both person and account level.
- Real-time Decisions & Prospect Routing: You will likely have more than one sales motion with different teams and processes for different ICP segments. Tapistro will not just allow you to identify ICP accounts and persons in the RB2B data, you will also be able to route the right ICP to the right team. All it takes is to add a decision node in a Tapistro journey.
- Buying Group Expansion: While RB2B provides person level intelligence, at times it is helpful to go muti-threaded in any organization. Tapistro can set up a dynamic ICP by profiling similar people based on organization, industry domain, geography, designation, and interests for targeted outreach. This expands the buying group within the account, leading to deeper engagement and increased chances of closing deals.
- 1/1 AI Content: A personalized outreach always creates a great first impression on the prospect. Tapistro combines the best of micro-segmentation with the power of generative AI to craft 1/1 personalized content for each person across Email, LinkedIn, Calling scripts etc. Act in real-time on RB2B visitors, across channels, with1/1 personalized content.
- Faster Experimentation: Using both RB2B and Tapistro enables you to run new experiments, iterate, and scale faster than competitors. The real-time visitor data allows adjusting outreach strategies swiftly and fine-tune messaging, improving the overall effectiveness of marketing efforts.
- Reduced CAC: The seamless integration between RB2B and Tapistro eliminates manual effort to filter through the RB2B firehose of visitors. Tapistro automates finding the needle in the haystack which accelerates pipeline and reduces your customer acquisition costs.
By combining RB2B’s real-time visitor insights with Tapistro’s data-driven ICP framework, you can enhance lead generation, personalize outreach, and drive higher conversion & engagement rates. Get a free demo today.
